Forgive me. It’s not that I think you’d ever fall for a line like that. The point here is why we as consumers no longer even give this type of marketing a second look.

You’d be surprised, many people used to go for tricks like this, and a large enough number still do to merit the continued use of such approaches. If not completely having to change, traditional marketing techniques have had to bend a little, because the consumer is now savvier to the range of approaches directed at them. As marketing has gone global, so the sophisticated consumers it targets have begun to respond to a more individual, personalised and ‘local’ brand of approach. So why is this, and what does it mean for your business?

“Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution), and promotion - are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage.”(1). But what has changed is the way marketing reacts to a consumer with more power in the marketing process. No longer the passive recipient of lines like our fake one above, but a proactive ‘self-service’ consumer who through the internet and proliferation of technology “has better access to their cost options and communicate to each other in a way never before possible.”(2) In short, tools like “Google” that can be used by the marketer can also be used by the target audience, and if they don’t like the look of your ‘four P’s’, they can easily go to one of your competitors.......

Read the full article here "Discover the secrets of millionaire marketing" pdf - 117kb

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Sources:
1,2,4. Bobette Kyle - "So You Think Marketing Has Changed" - 2002.
5,6. Verlyn Klinkenborg - "Behind The Rise Of Google Lies The Rise In Internet Credibility." - New York Times - 27/02/2004.
3,7,8. Gerry McGovern - "The Secret of Managing a Successful Website." - MarketingProfs.Com - 2004.