Activities

• Mapped and documented the sales engagement process. 
• The large client base was reviewed for sales opportunities. 
• Assisted in the recruitment of new staff to ensure that they met the agreed skills and experience profiles. 
• Created training manuals and training materials. 
• Provided training and coaching for new staff. 
• Developed processes for the management of lead generation. 
• Supported the development of marketing materials, including the introduction of materials for digital sales channels.

Results
Introduction of an effective new sales force. 
Increased available management time of the leadership team .
The current client base was leveraged and so costs per sale reduced. 
Increased sales turnover. 
 
Outcome
Both the short term and long term value of the business was increased. 
The future of the business was less reliant on the individuals within the leadership team.