Client
A mid-sized software development company providing software,
implementation, consultancy, training and technical support to
medium to large sized organizations in the private and public
sectors, including British Aerospace and London Transport.
Project
Development of significant increase in UK business.
Activities
Development of a deeper understanding of the UK market
for the companies products and
services
Review of the Product and Service Offering
Review of Sales and Marketing processes
Results
Delivery of a Marketing and Sales strategy document which
detailed:
- key target markets and market needs
- recommendations for improvements to the service offering
- recommended marketing channels
- branding and marketing communications recommendations
- revised sales engagement and account management processes
Assistance with the implementation of the strategy including sales
mentoring, development of branding and marketing collateral and
ongoing review.
Outcome
Implementation of the revised strategy enabled the company to
increase its UK sales revenue by 180% over a 12-month period
including significant growth in the "Blue Chip"
marketplace.
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